Conclusion

The #LoveTheReefArtTrail has the potential to impact and benefit on a local and global scale. The top five threats facing the GBR can be highlighted while also showcasing the work of the GBRMPA and ReefHQ. Participatory artwork is the most effective form for engaging viewers as it increases their emotional affinity with nature. The idea of placemaking was also found to be important in determining the locations for higher engagement. Regional councils and select local artists, including indigenous artists, will be supported through increased exposure and notoriety. The analysis of hashtag data revealed that the eco-art murals would benefit from a variety of hashtags. Suggested signage was discussed to lead visitors to the GBRMPA and ReefHQ organisations as well as assist visitors in locating the artwork. Grants were researched and charted so that local councils could select the appropriate funding and begin the process. These recommendations were provided as a guide for best practices to make the #LoveTheReefArtTrail successful.